VIDA Church partnered with Design Church to build a brand identity that communicates life, hope, and belonging to a rapidly growing and diverse city. Their heart was clear. Create a brand that feels modern, trustworthy, and deeply connected to the story of London, Ontario.

Design Church guided the project through a full brand strategy, identity, and digital experience process that included several key phases.

Brand Discovery and Strategy

We began by clarifying VIDA’s mission, values, audience, and long term vision. Through strategy conversations, we identified themes that shaped the identity.
• Life in Jesus as the central message
• London as home, a city filled with diversity, culture, and opportunity
• A church that is warm, multigenerational, and vibrant
• A vision focused on helping every person in London find life in Jesus

This clarity became the foundation for all creative work that followed.

Brand Identity Design

VIDA needed a visual identity that balanced approachability with strength. The goal was a look that felt inviting to families, students, newcomers, and long time residents, while still maintaining a sense of confidence and excellence.
Our identity work included:
• Logo design shaped by movement, life, and simplicity
• A modern and versatile typography system
• A color palette inspired by the character and energy of London
• Design elements and motifs influenced by the city’s skyline, neighborhoods, and cultural diversity

Voice, Messaging, and Story Development

We crafted a unified verbal identity built around hope, belonging, and purpose. Messaging pillars included:
• A church that feels like home
• We are here for this city
• Until all of London finds life in Jesus

These themes shaped VIDA’s storytelling across all platforms.

Website Strategy and Design

A complete website build was an essential part of the project. VIDA needed a digital home that communicated vision clearly, welcomed newcomers, and reflected the freshness of the brand.
Our work included:
• Website strategy and user experience planning
• Full website design created to feel modern, warm, and aligned with the visual identity
• Clear messaging and page structure built to guide visitors toward connection
• A digital presence that positions VIDA strongly for its launch season and future growth

Visual Applications and Launch Assets

We brought the identity to life through practical tools created for daily use and city wide impact.
This included:
• Social media branding and graphics
• Digital and print materials for communication and promotion
• Visual direction for launch events and future environments
• Branded templates for easy content creation as the church grows

Comprehensive Brand Guide

To support long term consistency, we delivered a complete brand guide that includes color specifications, typography guidelines, layout systems, story principles, and communication standards. This ensures the brand can grow with strength as VIDA reaches more people across London.