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About the Project
Meisha Bosma, a Christian counselor launching her own counseling practice, needed a personal brand identity that would reflect her warm, approachable nature while establishing professional credibility. Beyond her main practice, Meisha had a vision for multiple sub-ministries under the "New Foundation for Life" umbrella, each requiring its own distinct identity while maintaining cohesion with her overall brand.
Our Approach
We created an elegant, handwritten-style logo combining script and sans-serif typography that captures Meisha's personal, relational approach to counseling. The soft, dusty rose color palette evokes warmth, healing, and hope—essential qualities in therapeutic work—while maintaining a professional aesthetic appropriate for a clinical practice.
The monogram "MB" became a versatile brand mark that could scale across various applications, from website headers to printed materials. We developed a flexible brand system that allowed for sub-ministry variations, including specialized bookmarks in complementary colors (gold, taupe, and magenta) featuring phrases like "rise, hope, faith" and "Be Set Free" alongside the core brand identity.
The tagline "New Foundation for Life" speaks to the transformative work Meisha does—helping clients rebuild their lives on solid ground through faith-integrated counseling.
The final brand identity successfully positions Meisha as both professionally qualified and personally approachable—essential for attracting clients seeking Christian counseling. The cohesive visual system works seamlessly across her website, social media, printed materials, and physical office space, creating a consistent, comforting brand experience. The flexible identity system allows her to expand her ministry offerings while maintaining brand recognition, and the warm aesthetic immediately communicates the safe, hope-filled environment she creates for her clients. The brand has helped Meisha establish credibility in her market while authentically representing her heart for helping people find healing and new beginnings.
