Brand Director: Robert Valentin

With a vision to see people encounter Jesus, experience the power of the Holy Spirit, and live empowered lives on mission, Encounter Church is being planted to serve the growing coastal community of New Smyrna Beach and beyond.

When we began this project, we knew the brand needed to feel distinctly local while carrying a sense of spiritual expectancy. New Smyrna Beach is known for its surf culture, ocean lifestyle, and vibrant community, so we set out to create a visual identity that reflected both the energy of the coast and the transformational power of an encounter with God.

The result is a bold, modern, and movement-driven identity centered around a custom flame mark that symbolizes the presence of the Holy Spirit, spiritual awakening, passion, and transformation. The shape carries movement and flow, echoing both fire and ocean currents, while creating an instantly recognizable symbol that can grow alongside the church for years to come.

The visual system combines powerful typography, expressive handwritten elements, layered imagery, and a fresh coastal-inspired color palette. Soft ocean blues, bright seafoam tones, and vibrant accent colors work together to create a brand that feels welcoming, hopeful, energetic, and alive. Every element was intentionally crafted to communicate the heart of Encounter Church: helping people experience Jesus in a real and life-changing way.

Throughout the brand, messaging like "Encounter Jesus. Live Empowered." reinforces the church's mission and vision. The identity was designed to be flexible across social media, launch campaigns, merchandise, environmental graphics, digital experiences, and future ministry initiatives while maintaining a strong and cohesive presence.