When Edifying Church in Zion, IL stepped into a new chapter from its legacy as Christian Faith Fellowship Church Zion, the vision was bigger than creating a new logo.

Under the leadership transition to Pastor Cameron Logan, the goal was to build a brand ecosystem that could carry every generation, every ministry, and every expression of the church with clarity and consistency.

So we created a full identity system designed to flex across the entire ministry structure while still feeling connected at every level.

For eKids, we leaned into bright colors, playful typography, and energetic visual language that immediately feels welcoming, creative, and fun for children and families.

For Edify Youth, the branding took on a louder, more expressive personality with bold typography, vibrant colors, layered graphics, and high energy compositions built to resonate with students and youth culture. Even the welcome kit and devotional shoebox experience was intentionally designed to create a memorable first impression for students stepping into the ministry.

EdifyU, the college ministry, was designed with a more streetwear inspired and campus driven identity system. Strong typography, sticker inspired graphics, event driven visuals, and flexible branding elements gave the ministry a distinct voice while still remaining rooted in the larger church identity.

EdifyHer and EdifyHim were crafted as complementary ministries with branding systems that feel mature, relational, and community centered without losing the modern edge of the overall brand.

And one of the most meaningful identities in the system, Two Are Better Than One, was created for elderly care and encouragement. The branding centered around compassion, support, and companionship with a custom heart mark symbolizing care, presence, and togetherness.

Every ministry was intentionally designed with its own tone, audience, and personality while still sharing one cohesive visual framework.

Shared structure.
Shared DNA.
Shared mission.

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